It doesn’t disclose its total number of users, both free and paid combined, however. To date, Tile has sold more than 40 million devices and has over 425,000 paying customers - a metric it’s revealing for the first time. Tile says it’s seen 200% year-over-year growth on activations of these devices with its service embedded. Notable brand partners include HP, Dell, Fitbit, Skullcandy, Away, Xfinity, Plantronics, Sennheiser, Bose, Intel and others. Tile has also formed partnerships focused on integrating its finding network into over 40 different third-party devices, including those across audio, travel, wearables and PC categories. Through this network, Tile is able to automatically and anonymously communicate the lost item’s location back to its owner through their own Tile app. If the items are further afield, Tile taps into its broader finding network consisting of everyone who has the app installed on their phone and other access points. When items go missing, the Tile app leverages Bluetooth to find the items and can make them play a sound. The company has been a longtime leader in the lost item finder space, offering consumers small devices they can attach to items - like handbags, luggage, bikes, wallets, keys and more - which can then be tracked using the Tile smartphone app for iOS or Android. The funding will be put toward investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market. Nordic Semiconductor, for example, is used by Garmin and Polar, so could feasibly offer Find with Tile features in future devices.Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. These companies are among the biggest Bluetooth providers in the market and this means that if a company is manufacturing a new device - a fitness tracker for example - they can opt to have Tile location as a feature of their headphones as it's natively supported by the Bluetooth hardware. But Tile has also worked on building partnerships to integrate Tile functionality with Bluetooth hardware providers. Going back to those Bose SoundSport headphones, for example, it was a software solution added when the headphones were already on sale. Firstly, Tile can run in software form when it knows what Bluetooth hardware is in a device. What devices and companies work with Tile? The system also works in reverse - you can use any Tile to find your phone with a double press of the button. As the community grows through more partnerships, the density of the Tile community will increase, again boosting the likelihood of your missing item being found. It's using this wider community that Tile has a big advantage - if you live in any sort of urban or suburban area, there's likely to be thousands of Tile users around you - so locating things you might lose becomes easier. It's all anonymous, so you don't know who detects your item and they don't know they've detected your item, you will just have the location passed back to your app so you can go and find your missing possessions. When your lost item is detected by another Tile user, the location is passed back to you. If you're no longer in that area, you can tap the button in the app to notify you when your device is found, and the rest of the Tile community comes into play. But there's also a much bigger community play here.
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